New Role Models



New Role Models depicts my daughter with her babysitter who is also an androgynous fashion model. This work responds to the fluidity of gender in this day and age, challenging stereotypes associated with childcare and presenting gender as performance.

New Role Models is inspired by the children of my generation, no longer living in Bulgaria. Many of us were raised by our grandmothers who presented us with one role model and a worldview, very different from the multiple role models and perspectives offered to children growing up in the multicultural context of a megapolis such as New York City.


“In scenes staged with props — a vintage Danelectro radio, a piano with sheet music, a Barbie doll, a banana peel, a baby bottle — both photos depict Kostova’s unruly daughter spending time with her babysitter. Amid the stylish clutter, the babysitter studies the book Babysitter: An American History, offering a witty key to the work’s layered depictions of domesticity and femininity, as well as public vs. private self. The photos, by dramatically becoming part of the physical architecture of the gallery, further dislocates the familiar household scenes, pairing fashion and theatrics in a manner that seems like Sam Taylor-Johnsonmeeting Norman Rockwell.” Patrick Neal, Hyperallergic

New Role Models is part of the exhibition, F*ck U! In the Most Loving Way: A National Feminist Art Exhibition sponsored by the Northern California Women’s Caucus for Art, a nonprofit, and taking place at Arc Gallery, 1246 Folsom St., San Francisco, December 17, 2016 through January 21, 2017.

Fifty-two artists speak out against misogyny, sexism, and discrimination in the provocatively titled exhibition, F*ck U! In the Most Loving Way, sponsored by the Northern California Women’s Caucus for Art, a nonprofit, and taking place at Arc Gallery, 1246 Folsom St., San Francisco. Scheduled on the heels of a contentious Presidential election, the exhibition examines in raw detail how the artists react to patriarchy and shines a spotlight on women’s identities and embodied experiences.



Daniela Kostova is an interdisciplinary artist who uses photography, video, and installation. Her work addresses issues of geography, cultural representation, the production and crossing of socio-cultural borders, and the processes of translation and communication.

Daniela has exhibited her work nationally at The Queens Museum of Art (NY), Pratt University (NY), the Webster University in Saint Louis (MO), the Metro Gallery in Baltimore (MA), KK Projects in New Orleans (LA), the Schenectady Museum (NY) and internationally at the Sofia City Gallery and the Center for Contemporary Art in Plovdiv (Bulgaria), the Religare Art Gallery in New Delhi (India), the Antakya Biennale (Turkey), the New Saxon Art Association in Dresden and the Kunsthalle Fridericianum in Kassel (Germany), the State Central Museum of Contemporary History of Russia in Moscow, the Estacion Indianilla Museum in Mexico, at the MAN Museum in Nuoro and the Fondazione Sandretto Re Rebaudengo in Torino (Italy), the Kunsthalle Wien in Vienna (Austria), the Centre d’art Contemporain in Geneva (Switzerland) among others.

In 2011, Kostova received an Unlimited 11’ Award for Contemporary Bulgarian Art. In 2009, she was awarded a SOS grant from the New York Foundation for the Arts (NYFA). In 2007 and 2006 she received travel grants from American Foundation for Bulgaria in Sofia and the European Cultural Foundation. From 2000 to 2003 Daniela was the Director and Curator of Irida Art Gallery in Sofia. In 2000 she received the International Art Award Onufri in Tirana, Albania. She was an ArtsLink Residency fellow at the Cleveland Institute of Art (Ohio) and was granted a Graduate Fellowship from the Rensselaer Polytechnic Institute (RPI) in Troy (NY) where she later taught Intermediate Digital Imaging. In addition, Kostova curated the BioArt Initiative–art & science project of the Arts Department and the Center for Biotechnology and Interdisciplinary Studies at RPI. In 2011, together with Stanislava Georgieva she started BulgarianArtists in America (BAA), a growing organization in the US.

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