Julia Friedman

Julia Friedman, Founder and CEO

Bringing artists and the public together has been an ongoing interest for Julia. While working with international artists, galleries and museums, she developed innovative ways to produce and promote exhibitions and events, many times through community engagement and collaborations.

Julia’s experience in the art field spans from commercial to non-profit entities. She was the Director of the Julia Friedman Gallery, with locations in Chicago and later New York. She also ran an arts management service, where she produced and managed projects at international venues, such as; Yokohama Triennale, Yokohama; Berkeley Art Museum, Berkeley; and Exit Art, New York. She was an art consultant for WITNESS (the human rights organization founded by Peter Gabriel), guest critic at International Studio & Curatorial Program, New York and guest speaker at the School of the Art Institute, Chicago. A member of ArtTable, Julia graduated from Washington University, St. Louis.


Eric Garduño, Advisor

Eric is an interdisciplinary artist. He has exhibited diverse projects at SITE Santa Fe, the NM Museum of Fine Art and the Museum of Contemporary Art San Diego, as well as TCB Gallery, Melbourne and several venues in China. Eric is also a 12-year arts professional, Director of William Siegal Gallery, and former faculty at both the Santa Fe Community College and Santa Fe University of Art and Design. He holds a MFA from Yale University.


Bonn Macy, Advisor

As a business and management consultant, Bonn has helped companies design and implement strategies, evaluate new technologies, and develop new businesses. Bonn was a management consultant with McKinsey & Co. and Booz Allen Hamilton. He is currently Chief Operating Officer for GIRx, Inc. and serves as Founding Co-Chairman of Startup New Mexico. As a Presidential appointee in the Federal government, Bonn created and developed one of the largest and most successful Federal businesses. He earned Bachelors and Master’s degrees from Columbia University and a Master’s degree from the London School of Economics.


Rob Ray, Advisor 

As a creative technologist, Rob has spent the past 18 years creating and implementing digital strategies, leading web site/mobile development teams and prototyping interactive electronics for a broad range of clients. He has served in technology leadership roles at Leo Burnett, Arc Worldwide, Element 79 Partners and Blitz Agency. His non-profit clients include Arts for L.A., UCLA REMAP and Chicago Department of Cultural Affairs. His corporate clients include Kellogg’s, Kraft Foods, Alexia Foods, PepsiCo, Bayer, Nestle and Apple. Rob has served on the advisory boards of VII, a premier photojournalism agency, the Array Project and Radius experimental radio. From 1999 to 2008, Rob was founding curator of the DEADTECH electronic arts center in Chicago, IL. Rob received his MFA in Electronic Arts from Rensselaer Polytechnic Institute.



Rocio Villalobos, Advisor

Rocio Villalobos is the Founder and Creative Director of VidroMedia, a Creative Agency specializing in strategic branding, design and development. Rocio is actively involved in the thriving Conscious Business community in Los Angeles, and sees VidroMedia as the next progressive creative agency. She’s passionate about helping companies and organizations that truly want to make a difference in the world by building brands that practice an inspired, authentic and more balanced approach to business. Rocio is an active member of Toastmasters International, of Conscious Capitalism LA Chapter (CC-LA), and a key advisor to the TOGETHER Network! – an online business platform and network that connects conscious business leaders, educators and mentors with purpose-driven entrepreneurs. Rocio obtained a BFA from Colorado State University where she majored graphic design and minored in Spanish.

Community Engagement Team

ExchangeWorks is building a Community Engagement Team in various cities. Contact us at info@exchangeworks.co to learn more.

1. Explore | Post

Explore or post art or resources that interest you

Explore A   R

Post A   R

2. Contact

Contact artists or resource providers

3. Exchange

Make an exchange in person or from a distance

EW Art + Public

Studio visits, workshops & art related experiences

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