Daniel Luchman's Felt Book entry: The Marvel of Inanimacy


The Institute for New Feeling is launching a new virtual publication called the Felt Book. This publication is a collection of home remedies inspired by the structure of Fluxus scores, YouTube tutorials and eHow articles. This collection spans 40+ artists and encompasses works that are as minimal as one sentence, or more in-depth/multimedia-based, including images, video, and web-based projects. Through this collaborative publication, many different types of artists are asked to take on the IfNf mission statement: to explore “new ways of feeling, and ways of feeling new.” In this way, we hope to create a broader conversation around the culture, industry and efficacy of contemporary “wellness.”

Included artists: Steven Anderson, Adam Atkinson, Jonathan Armistead, Matt Barton, Felipe Castelblanco, Lenka Clayton, dadpranks, Dillon deGive, Casey Droege, James Duesing, Corey Escoto, Craig Fahner, Steve Gurysh, Kate Hansen, Brandon Joyce, Ben Kinsley, Zach Kleyn, Michael Kontoupolous, Carlos Jiminez, Kim Laughton, Tiziana La Melia, Jess Langley, Rollin Leonard, Luke Loeffler, Daniel Luchman, Elina Malkin, Tucker Marder, Jesse McLean, Susan Metrican, Jenn Myers, Tracey Jeanne Rosendaal, Jon Rubin, Rick Silva, Ed Steck, Thank You For Coming, Laura Warman, Audra Wolowiec, and more.

We are launching the Felt Book with an exhibition at SPACES gallery in Cleveland, OH Jan 30-Mar 27. Because SPACES is a non-profit organization, any donations could be eligible for a tax write-off. For more info about the venue, please visit www.spacesgallery.org  For any support of this project, we will exchange a free subscription and access to the virtual book when it is published. We will also include names of all sponsors on site at the exhibition in Cleveland, online with the Felt Book publication, and in conjunction with other future Felt Book events. We can also offer the exchange of a photographic artist’s print.


Based in Los Angeles and Pittsburgh, The Institute for New Feeling (IfNf) is an artist collective that functions as an experimental “wellness” institution, offering unconventional treatments, therapies, retreats and products. Led by Scott Andrew, Agnes Bolt and Nina Sarnelle, IfNf is committed to the development of new ways of feeling, and ways of feeling new. With past work ranging from sweat lodge ceremonies, group therapy sessions and exercise routines, to audio meditations, nutritional substitutes and virtual hypnosis, IfNf playfully explores society’s fluctuating ideas and standards around health, beauty and wellness.

The members of IfNf have collectively presented work at Geffen Contemporary at MOCA, Commonwealth and Council, Thank You for Coming, Los Angeles; Open Engagement Conference, Queens Museum of Art, Envoy Enterprises, Printed Matter, Anthology Film Archives, Invisible Dog, Microscope Gallery, Ortega y Gasset, NYC;  Warhol Museum of Art, Pittsburgh Biennial, VIA Festival, Pittsburgh; Space Gallery, Portland, Maine; Kijidome, Boston; The Atlanta Contemporary Art Center; Atlantic Center for the Arts, FL; Museum of Contemporary Photography, Chicago; Monkeytown 4, Denver; Urban Institute for Contemporary Art, Grand Rapids, MI;  among others. Upcoming projects include Recess Session Artists, NYC and Spaces Gallery, Cleveland.

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